Newsletters

Tags: Theming; Layout & Design; Writing; Editing; Photography

Below are examples of a 24-page newsletter that I produced for the gym on a quarterly basis.

Brochures

Tags: Layout & Design; Illustrations

The following pocket guide was illustrated by me and considered for production for the student population. To my knowledge, it never made it to print but it was fun to do.

Posters

Tags: Theming; Layout & Design; Special Events

The following group of posters were for an annual event that gym members looked forward to each fall. By creating a special look for the event, members easily spotted the posters advertising the not-to-miss planned events. This particular weekend celebrated record attendance by members and guests, sparked a spike in new membership sales and increased goodwill between members, the gym and the neighborhood.

Advertisements & Postcards

Tags: Layout & Design; Photography

The gym regularly advertised in neighborhood newspapers, event brochures and special magazines to reach its target audience. Postcards were also created to reach the outer limits of the gym’s targeted population. Some of the samples below include my photography of different instructors or personal trainers.

Miscellaneous Specialty Items

Tags: Layout & Design

Specialty items are always fun. From mugs to T-shirts or tins to tablecloths, I have designed for any number of materials for special occasions and/or giveaways. Below are a couple of items that I especially enjoyed due to their usefulness to others.

DVD Promotion

Fitness Journal